Our Team

We exist to accelerate the transition toward regenerative farming systems with reduced reliance on synthetic inputs—across both small-scale artisanal operations and large commercial enterprises.

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Daniel Godfrey

Co-Founder | Regenerative Agriculture | Marketing & Sales | Plant Management

Daniel combines a BPhil Honours degree in Marketing Management with hands-on experience across aquaponic, regenerative, and hydroponic production systems. His expertise lies in the application of microbial science to improve plant health, nutrient cycling, water quality, and overall system performance.

Having worked extensively with living biological systems, including rainbow trout aquaponics, Daniel has developed a strong understanding of how beneficial microorganisms drive resilient and productive agricultural operations.

At Grow2Guys, he translates complex agricultural science into practical, commercially focused solutions that help producers improve performance, profitability, and long-term sustainability.

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Keenan Williams 

Co-Founder | Systems Biologist | Regenerative Agriculture | AgriTech

Keenan is the scientific mind behind Grow2Guys. Holding a BSc Honours degree in Molecular Genetics, he brings deep biological expertise and systems-based thinking to every challenge he tackles.

His experience spans commercial plant production, applied plant pathology, and agricultural technology, including the development of AI-powered pest detection systems that integrate sensor technology, computer vision, and predictive analytics to improve decision-making in the field.

Keenan's background also includes the design and implementation of biological waste conversion systems, transforming organic waste streams into valuable agricultural inputs through vermiculture, thermophilic composting, and insect-based production systems.

Drawing on expertise across biological science, integrated pest management (IPM), regenerative agriculture, and natural inputs, Keenan helps producers better understand and harness the biological processes that drive healthy, productive, and resilient farming systems.

At Grow2Guys, he applies a science-first approach to developing practical, evidence-based solutions that improve agricultural performance while supporting long-term sustainability.

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Co-Founder | Systems Engineering | Logistics | Product Development

Jason Godfrey

Jason is the structural and operational backbone of Grow2Guys. Holding a BCom Honours degree in Logistics Management from the University of Johannesburg, he combines engineering precision with logistical expertise to design, build, and manage the infrastructure that brings regenerative agricultural systems to life.

His experience spans the full spectrum of aquaponic system design and construction, including water management, structural steelwork, electrical installations, and plumbing systems engineered to perform reliably under real-world conditions.

Beyond infrastructure development, Jason leads product development, operations, and distribution, ensuring that every solution Grow2Guys brings to market is practical, scalable, and built to last. His ability to bridge technical execution with operational efficiency plays a critical role in turning innovative concepts into functioning agricultural systems.

At Grow2Guys, Jason ensures that science and strategy are supported by robust infrastructure, efficient operations, and dependable delivery, helping clients implement solutions with confidence.